India’s World Cup-winning captain Rohit Sharma has joined Freyr Energy as its first-ever brand ambassador, bringing star power to the company’s nationwide ‘Solar Ho, Toh Freyr Ho!’ campaign.
The partnership marks a significant milestone for Freyr Energy as it aims to make rooftop solar a more familiar and trusted choice for Indian households.
At the heart of the campaign is a simple message: Installing rooftop solar is a long-term decision, and choosing the right solar partner matters just as much as choosing the right system.
The announcement has attracted attention across leading Indian news platforms, including The Hindu and Dailyhunt, highlighting the growing conversation around rooftop solar and clean energy adoption.
‘Rishta Pakka’: Rohit Sharma Brings a Fresh Twist to Rooftop Solar Advertising
What makes the campaign stand out is its new advertisement, ‘Rishta Pakka,’ featuring Rohit Sharma.
The film uses humour and a relatable storytelling approach to communicate an important message about choosing a dependable rooftop solar partner.
Rather than focusing only on solar panels or electricity savings, the campaign highlights the importance of a relationship that continues long after installation.
A rooftop solar system is designed to generate electricity for decades. From system design and installation to maintenance and after-sales service, homeowners need a company they can rely on throughout their solar journey.
Through ‘Rishta Pakka,’ Freyr Energy brings this message to life in a way that is simple, memorable and relevant to Indian families.
Watch the official ‘Rishta Pakka’ campaign featuring Rohit Sharma:
Why Rohit Sharma Is the Face of Freyr Energy
Rohit Sharma’s cricketing career has been defined by consistency, leadership and performance at the highest level.
These qualities closely reflect Freyr Energy’s commitment to delivering reliable rooftop solar solutions and long-term customer support.
With more than a decade of experience in the solar industry, Freyr Energy has completed 24,000+ solar installations across 40+ cities, helping homeowners and businesses transition towards cleaner energy.
The partnership brings together two names associated with long-term performance, with the shared goal of encouraging more Indian households to consider rooftop solar.
Speaking about the association, Rohit Sharma expressed his commitment to environmental protection and highlighted the importance of choosing a trustworthy partner when switching to solar.
His involvement is expected to help the campaign reach audiences across India, including households in smaller cities where rooftop solar adoption continues to grow.
‘Solar Ho, Toh Freyr Ho!’: More Than Just a Campaign
The ‘Solar Ho, Toh Freyr Ho!’ campaign is built around an important question:
When a family invests in rooftop solar for the next 25–30 years, who can they trust to support that investment?
Freyr Energy aims to address this concern through an end-to-end rooftop solar experience.
The company supports homeowners across the key stages of their solar journey, including:
- Customised solar solutions: System design based on household electricity consumption and rooftop requirements.
- Solar financing assistance: Financing options that help make the initial investment more manageable.
- Government subsidy assistance: Guidance for eligible homeowners applying under the PM Surya Ghar: Muft Bijli Yojana.
- Professional installation: Solar system installation supported by technical expertise.
- Freyr Energy App: Digital access to project updates, solar monitoring and other relevant information.
- 24×7 customer support: Assistance beyond installation.
- Self-cleaning solar solutions: Technology designed to reduce the effort involved in routine panel cleaning.
By bringing these services together, Freyr Energy aims to make rooftop solar simpler and more accessible for Indian households.
Making Rooftop Solar More Accessible Under PM Surya Ghar Yojana
The campaign arrives as India continues to accelerate residential rooftop solar adoption through the PM Surya Ghar: Muft Bijli Yojana.
Under the scheme, eligible residential households can receive a central government subsidy of up to ₹78,000 for qualifying rooftop solar installations.
Combined with solar financing options, this support can help reduce the financial barriers associated with installing rooftop solar.
Freyr Energy also offers an additional ₹22,000 company discount, allowing eligible homeowners to access combined benefits of up to ₹1 lakh, subject to applicable offer and subsidy conditions.
Beyond financial benefits, rooftop solar allows households to generate clean electricity, reduce their dependence on grid power and potentially lower their electricity bills.
Through its association with Rohit Sharma, Freyr Energy aims to encourage more families to explore these benefits and make informed decisions about switching to solar.
Freyr Energy’s Campaign Gains National Media Attention
The announcement of Rohit Sharma as Freyr Energy’s first brand ambassador has received coverage across prominent Indian news and media platforms.
Publications including The Hindu and Dailyhunt have featured the partnership and the launch of the ‘Solar Ho, Toh Freyr Ho!’ campaign.
The coverage highlights the campaign’s central message of trust, consistency and long-term performance, while bringing greater attention to rooftop solar adoption in India.
Freyr Energy in the News:
The Hindu | India Today | Dailyhunt | Yahoo Finance | ANI News
The growing media attention reflects the increasing relevance of rooftop solar in conversations about household electricity costs, energy independence and India’s clean energy transition.
A New Chapter for Freyr Energy
Founded in 2014 by Saurabh Marda and Radhika Choudary, Freyr Energy has grown into one of India’s prominent rooftop solar companies.
With 24,000+ installations across 40+ cities, the company continues to focus on making solar adoption easier through technology, financing assistance, installation expertise and customer support.
The association with Rohit Sharma represents another step towards taking this message to households across the country.
As more Indian families consider switching to rooftop solar, Freyr Energy aims to demonstrate that a successful solar journey depends not only on the technology installed but also on the company standing behind it.
And that is the promise behind the campaign:
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