Freyr Energy has announced Rohit Sharma, India’s World Cup-winning captain, as its first-ever brand ambassador, marking a new chapter in the company’s mission to make rooftop solar simpler and more accessible for Indian households.
The association comes as rooftop solar adoption continues to expand across India, supported by initiatives such as the PM Surya Ghar: Muft Bijli Yojana, which is encouraging more households to generate clean energy from their rooftops.
Through its association with Rohit Sharma, Freyr Energy aims to bring the rooftop solar conversation to a wider audience while highlighting a simple message:
“Solar Ho, Toh Freyr Ho!”
The campaign reflects Freyr Energy’s ambition to become a trusted choice for homeowners considering solar by making the journey easier to understand—from choosing the right system and financing it to installation, subsidy assistance and after-sales support.
Why Rohit Sharma and Freyr Energy?
Rohit Sharma’s journey at the highest level of international cricket has been defined by performance, consistency and leadership.
These qualities align with what Freyr Energy aims to deliver throughout a customer’s rooftop solar journey: dependable performance, transparency and long-term support.
A rooftop solar system is a long-term investment. Homeowners therefore need to consider more than just solar panels or the initial installation.
System design, component quality, financing, installation, subsidy assistance, monitoring and after-sales service can all influence the overall solar experience.
Freyr Energy brings these stages together through an end-to-end approach—from the initial consultation and customised system design to installation and ongoing customer support.
Through the association with Rohit Sharma, Freyr Energy aims to take this message deeper into India, including Tier 3 cities and beyond, and make rooftop solar more familiar to households across the country.
The partnership ultimately brings together a common idea: performance people can depend on and consistency over the long term.
“Solar Ho, Toh Freyr Ho!” – Simplifying the Choice of Rooftop Solar
“Solar Ho, Toh Freyr Ho!” is more than the campaign’s central line. It represents how Freyr Energy wants homeowners to think about their solar journey.
As rooftop solar becomes an option for more Indian households, choosing the right solar provider is an important part of the decision.
Homeowners commonly have questions such as:
- What size solar system does my home need?
- How much will rooftop solar cost?
- Is solar financing available?
- Am I eligible for a government solar subsidy?
- What does the installation process involve?
- How will I monitor my system?
- What support will I receive after installation?
Freyr Energy aims to bring these different parts of the journey together so homeowners can make a more informed decision.
With Rohit Sharma taking “Solar Ho, Toh Freyr Ho!” to a larger audience, the campaign seeks to make rooftop solar easier to understand and more achievable for households across India.
The campaign and Rohit Sharma’s association with Freyr Energy have also received attention across the energy, advertising and marketing media, including coverage from Energetica India, Adgully and MediaInfoline.
Making Rooftop Solar Simpler for Indian Homes
Founded in 2014, Freyr Energy has more than a decade of experience in the solar industry, with 20,000+ installations across 40+ cities.
Its end-to-end approach starts with understanding a household’s electricity requirements and designing a solar system suited to the property and energy needs.
Freyr Energy then supports customers through installation as well as important financial and administrative stages of going solar.
Eligible residential customers can receive a government rooftop solar subsidy of up to ₹78,000 under the PM Surya Ghar: Muft Bijli Yojana. Freyr Energy also provides solar financing options to help make the upfront investment more manageable.
Technology is another important part of the customer experience.
The Freyr Energy App gives customers greater visibility into their solar journey, allowing them to track project progress and access relevant information throughout different stages of their installation.
Support also continues after installation, with 24×7 customer support available to help customers during their solar ownership journey.
Freyr Energy also offers self-cleaning solar solutions, designed to reduce the effort involved in routine panel cleaning and make rooftop solar ownership more convenient.
A New Chapter for Freyr Energy and Rooftop Solar
India’s transition to solar energy is increasingly moving closer to home as more households explore rooftop solar as a way to generate their own clean electricity and reduce dependence on grid power.
For Freyr Energy, the objective is to help make that transition simpler through a combination of solar expertise, technology, financing assistance, installation and long-term customer support.
With Rohit Sharma joining Freyr Energy as its first-ever brand ambassador, the company is taking that message to households across India with a simple expression:
Solar Ho, Toh Freyr Ho!
Get Started With Rooftop Solar
Thinking about bringing solar to your home?
Freyr Energy can support you throughout your solar journey—from designing the right solar system for your home and exploring financing options at competitive interest rates to installation, subsidy assistance, project tracking and 24×7 after-sales support.
Eligible homeowners can save up to ₹1 lakh, including a government subsidy of up to ₹78,000 under the PM Surya Ghar: Muft Bijli Yojana, plus a ₹22,000 Freyr Energy discount.
Take the first step towards a smarter, solar-powered home with Freyr Energy.