Freyr Energy has announced Rohit Sharma, India’s World Cup-winning captain, as its first-ever brand ambassador, opening a new chapter in the company’s mission to make solar more accessible to Indian households.
It comes at a time when the PM Surya Ghar: Muft Bijli Yojana is bringing millions of Indian families to rooftop solar for the first time, reflecting the growing adoption of clean energy at home.
Through this partnership, Freyr Energy aims to make the switch to solar simpler and more accessible, backed by an end-to-end solar journey, the Freyr Energy App, financing and subsidy assistance, 24×7 support, and self-cleaning solar systems.
The message at the centre of this journey is equally straightforward:
“Solar Ho, Toh Freyr Ho!”
It reflects Freyr Energy’s ambition to be the go-to choice in a vast solar market where homeowners can often feel confused about choosing the right solar partner. With complete transparency throughout the journey, the campaign reinforces why Freyr Energy stands out as a trusted choice for anyone planning to make the switch to solar.
Why Rohit Sharma and Freyr Energy?
For millions of Indians, Rohit Sharma represents more than sporting achievement. Nearly two decades at the highest level of international cricket have made consistency, performance and leadership defining aspects of his journey.
These qualities reflect the values Freyr Energy has built its journey around. Choosing Rohit Sharma symbolises this shared commitment to consistency, performance, leadership and trust—values Freyr Energy aims to uphold as it continues to grow.
A rooftop solar system is a long-term decision, designed to serve a household for decades. Customers therefore need more than solar panels and an installation team. Freyr Energy takes care of the journey end to end—from initial consultation and customised system design to financing assistance, installation and ongoing support, making every step simpler for homeowners.
Freyr Energy prioritises customer experience throughout the solar journey, with a focus on transparency, convenience and reliable support—from the first consultation to installation and beyond.
The company works to simplify the various stages of adopting rooftop solar so that homeowners can move from considering solar to generating their own clean energy with clarity and peace of mind.
Through this association, Freyr Energy aims to take the rooftop solar conversation deeper into India, reaching households even in Tier 3 cities and beyond and making solar more familiar and accessible to families across the country.
The partnership ultimately brings together two ideas: performance people can depend on and a commitment to delivering consistently over the long term.
“Solar Ho, Toh Freyr Ho!” – A Clear Choice for Rooftop Solar
“Solar Ho, Toh Freyr Ho!” is more than the campaign’s central line. It expresses what Freyr Energy wants its relationship with Indian homeowners to become.
As rooftop solar reaches more homes, choosing the right solar provider becomes an important part of the decision.
That decision can involve several questions. How large should the solar system be? What will the installation involve? Is financing available? How does the government subsidy process work? What happens once the system is installed?
Freyr Energy wants to make those questions easier to navigate.
The thought behind “Solar Ho, Toh Freyr Ho!” is therefore intentionally simple: rooftop solar is a decision that can last for decades, so choosing a partner that can deliver consistently over the long term matters.
With Rohit Sharma taking this message to a larger audience, the campaign seeks to make rooftop solar feel less unfamiliar and more achievable for households across India.
The launch of ‘Solar Ho, Toh Freyr Ho!’ is already making its presence felt, with Energetica, Adgully, MediaInfoline and multiple other publications featuring the campaign and Freyr Energy’s association with Rohit Sharma.
Making Rooftop Solar Simple for Indian Homes
With more than a decade of solar expertise, 20,000+ installations across 40+ cities, Freyr Energy brings proven experience to every rooftop solar journey.
Freyr Energy brings these stages together through an end-to-end rooftop solar solution.
The process starts with understanding the household’s requirements and designing a solar system suited to the property. From there, Freyr Energy helps customers progress through installation while also providing assistance with important parts of the journey, including financing at low and competitive interest rates and government subsidy support of up to ₹78,000 for eligible households.
Digital technology makes the experience more transparent as well.
The Freyr Energy App enables customers to track their solar journey at every stage, bringing greater visibility and transparency throughout the process.
The relationship does not end once the panels are installed. 24×7 after-sales service and support help customers access assistance as they continue using their rooftop solar system.
Freyr Energy also offers self-cleaning solar systems, one of the industry-first solutions it has introduced to make solar ownership and maintenance more convenient for homeowners.
A New Chapter for Rooftop Solar
India’s solar story is increasingly moving closer to home.
Rooftop solar goes beyond clean energy—it can enhance the look of a home while making the rooftop a more functional space for a sit-out or tea-time corner.
For Freyr Energy, the objective remains clear: help more Indian families make the move to rooftop solar through a simpler, technology-enabled and customer-focused experience.
That ambition now has a memorable expression:
Solar Ho, Toh Freyr Ho!
Get Started With Rooftop Solar
Thinking about bringing solar to your home?
Freyr Energy can support you through the journey—from designing the right solar system for your home and energy needs and exploring financing at low and competitive interest rates to seamless installation, savings of up to ₹1 lakh (₹78,000 government subsidy + ₹22,000 Freyr Energy discount), project tracking and 24×7 after-sales support.
Take the first step towards a smarter, solar-powered home.