Freyr Energy has launched its first-ever advertisement film, ‘Rishta Pakka,’ featuring Indian cricket star and brand ambassador Rohit Sharma. Part of the nationwide ‘Solar Ho, Toh Freyr Ho!’ campaign, the film brings a humorous and relatable approach to rooftop solar, highlighting the importance of choosing a trusted solar partner for the long term.
Released ahead of the festive season, the campaign uses the familiar setting of an Indian wedding proposal to explain rooftop solar, government subsidies, electricity savings, and the importance of a dependable solar installation company.
‘Rishta Pakka’: A Fresh Take on Rooftop Solar
Switching to rooftop solar is a long-term commitment, much like choosing a life partner. Freyr Energy’s ‘Rishta Pakka’ ad film builds on this idea, using humour and storytelling to make solar adoption easier to understand.
Featuring Rohit Sharma as the protagonist, the film highlights how choosing the right solar partner can make the journey from installation to long-term savings simpler and more reliable.
Instead of relying on technical explanations, the advertisement connects with everyday Indian households through a familiar cultural setting.
The central message is simple: When you choose solar for the next 25–30 years, choose a partner you can trust.
Watch Rohit Sharma in Freyr Energy’s ‘Rishta Pakka’ Ad Film
Making the Solar Journey Simple and Transparent
Beyond its humorous storyline, the advertisement showcases Freyr Energy’s end-to-end rooftop solar journey.
From requesting a solar quotation and exploring financing options to system design, installation, and monitoring electricity generation, the film highlights how Freyr Energy supports homeowners throughout the process.
The campaign also draws attention to government subsidies available under the PM Surya Ghar: Muft Bijli Yojana, which provides eligible residential households with financial assistance of up to ₹78,000 for rooftop solar installations.
By combining relatable storytelling with practical information, ‘Rishta Pakka’ aims to encourage more Indian families to explore rooftop solar as a long-term investment.
Rohit Sharma Brings Trust and Reliability to the Campaign
As Freyr Energy’s first-ever brand ambassador, Rohit Sharma brings his reputation for consistency, leadership, and performance to the campaign.
His association reinforces the company’s message that rooftop solar is not just about installation but about choosing a reliable partner who can support homeowners for years to come.
Speaking about the campaign, Radhika Choudary, Co-founder and Director of Freyr Energy, highlighted the company’s commitment to simplifying solar adoption for Indian households.
She explained that ‘Rishta Pakka’ presents solar as a dependable and accessible choice rather than a complicated decision, with Rohit Sharma helping communicate that message to families across India.
‘Solar Ho, Toh Freyr Ho!’ Reaches More Indian Households
The ‘Rishta Pakka’ film is part of Freyr Energy’s larger ‘Solar Ho, Toh Freyr Ho!’ campaign, which aims to build awareness and trust around rooftop solar adoption.
With more than 24,000 solar installations across 40+ cities, Freyr Energy continues to expand its reach, including in Tier 2 and Tier 3 markets.
The campaign highlights the company’s commitment to making rooftop solar accessible through customised solutions, financing assistance, technology-enabled services, and long-term customer support.
The advertisement is available on Freyr Energy’s official YouTube and social media channels and has also been shared by Rohit Sharma on his social media.
Freyr Energy’s ‘Rishta Pakka’ Campaign in the News
The launch of ‘Rishta Pakka’ has attracted attention from advertising and marketing publications, highlighting the film’s creative approach to communicating rooftop solar benefits.
The campaign has been featured by:
- MediaBrief – Freyr Energy Launches First Ad Film with Rohit Sharma
- Media Infoline – Freyr Energy Unveils ‘Rishta Pakka’ Ad Film with Rohit Sharma
The coverage highlights how the campaign combines humour, cultural relevance, and the importance of long-term reliability to make rooftop solar more relatable to Indian consumers.
A New Way to Start the Solar Conversation
Through ‘Rishta Pakka,’ Freyr Energy is bringing a fresh perspective to rooftop solar advertising by moving beyond technical specifications and focusing on trust, simplicity, and long-term value.
With Rohit Sharma leading the campaign, Freyr Energy aims to inspire more Indian families to make informed decisions about switching to clean energy.
Because when it comes to solar, the right partnership makes all the difference.
Solar Ho, Toh Freyr Ho!
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