Freyr Energy has launched its latest brand campaign, ‘Solar Ho, Toh Freyr Ho!’, building anticipation around the announcement of the company’s first-ever brand ambassador.
The campaign brings together the growing rooftop solar movement in India and the widespread cultural appeal of cricket, with one of India’s leading cricketers set to become the face of Freyr Energy.
The campaign marks an important step in Freyr Energy’s efforts to make rooftop solar more familiar and accessible to households across India.
Update: The wait is over. Freyr Energy has now announced Rohit Sharma as its first-ever brand ambassador. Read the official announcement.
Bringing Solar and Cricket Together
With ‘Solar Ho, Toh Freyr Ho!’, Freyr Energy is putting a simple message at the centre of the rooftop solar conversation: when choosing solar, choosing the right solar partner matters.
A rooftop solar system is a long-term investment. Beyond selecting solar panels, homeowners also need to consider system design, installation quality, financing, after-sales support and the overall reliability of their solar provider.
Through the campaign, Freyr Energy aims to strengthen awareness around these considerations while making the decision to switch to rooftop solar simpler for Indian households.
By combining solar with one of India’s biggest passions—cricket—the campaign seeks to take the rooftop solar conversation to a much wider audience.
Making the Rooftop Solar Journey Simpler
Founded in 2014, Freyr Energy provides end-to-end rooftop solar solutions for homes and businesses across India.
The company supports customers throughout their solar journey—from understanding their energy requirements and designing a suitable solar system to installation, financing and ongoing support.
To make the transition more accessible, Freyr Energy also provides solar financing options, including EMIs starting at ₹1,466, along with 24×7 customer support.
Technology also plays an important role in the customer journey. Through the Freyr Energy App, customers can access quotations, track project progress and monitor their solar system after installation.
With more than a decade of experience in the solar industry, Freyr Energy continues to focus on making rooftop solar simpler, more transparent and accessible to Indian households.
‘Solar Ho, Toh Freyr Ho!’ Gains Media Attention
The launch of ‘Solar Ho, Toh Freyr Ho!’ has already attracted attention across India’s advertising, marketing and media ecosystem.
The campaign has been covered by leading industry publications including Marketing Junkies, MxMIndia, MediaNews4u, Adgully, Campaign India and MediaBrief.
The coverage reflects growing interest around both the campaign and Freyr Energy’s first-ever brand ambassador announcement.
Who Is Freyr Energy’s First Brand Ambassador?
The campaign initially left audiences with one big question:
Who is the cricketer joining Freyr Energy as its first-ever brand ambassador?
The answer has now been revealed.
Rohit Sharma has joined Freyr Energy as its first-ever brand ambassador, bringing together one of Indian cricket’s most recognised names and Freyr Energy’s mission to make rooftop solar more accessible to households across India.
Read the full Rohit Sharma × Freyr Energy announcement →