Freyr Energy, a leading solar company in India, has launched its latest campaign, ‘Solar Ho, Toh Freyr Ho!’, ahead of the announcement of its first-ever brand ambassador.
The upcoming association brings together rooftop solar and the cultural reach of Indian cricket, with one of India’s leading cricketers set to become the face of Freyr Energy. The identity of the cricketer will be revealed soon across the company’s digital and social media platforms.
Bringing Solar and Cricket Together
With ‘Solar Ho, Toh Freyr Ho!’, Freyr Energy is putting a simple thought at the centre of the rooftop solar conversation: when choosing solar, choosing the right partner matters.
The campaign aims to make Freyr Energy more recognisable among Indian households while encouraging customers to look beyond panels and installation and consider the company they choose for their long-term solar journey.
Making the Solar Journey Simpler
Founded in 2014, Freyr Energy provides end-to-end rooftop solar solutions, including system design, installation, financing assistance with EMIs starting at ₹1,466, and 24×7 customer support. The company has spent more than a decade working to make the transition to rooftop solar simpler and more dependable for homes and businesses across India.
Campaign Gains Media Attention
‘Solar Ho, Toh Freyr Ho!’ has already drawn attention across the marketing and advertising ecosystem, with coverage from Marketing Junkies, MxMIndia, MediaNews4u, Adgully, Campaign India and MediaBrief.
Now, one question remains: Who is the cricketer joining Freyr Energy as its first-ever brand ambassador?
Follow Freyr Energy’s official social media channels for the big reveal.